THE MOVEMENT
At Social Bite we have always existed to empower people to change the world; whether through small daily activities or significant life-altering occasions.
We have come to learn that true systemic change happens when people become connected with a cause and are invited to tangibly be part of the solution. We have led mass movements to contribute to our mission and these can be seen below.
Our story of mass participation events began in 2016 with Social Bite’s CEO Sleepout; 350 of the country’s business leaders slept out on a cold November night and raised over £550,000 towards ending homelessness.
After the success of the CEO Sleepout, we launched Sleep in the Park, the focal point of our campaign to end homelessness. In 2017 we invited 8,000 people to Princes Street Gardens for the world’s largest ever sleepout and raised more than £4m. We continued the momentum in 2018 with more than 10,000 people sleeping out across Scotland’s four key cities. Together we have raised almost £8m in the fight to end homelessness in.
We took our mission to end homelessness not only to Scotland’s four largest cities but into the classrooms and back gardens of young people across the country too.
From the Isle of Raasay to the Isle of Arran, and from Dornoch to Kelso: just shy of 5,000 young people took part in Social Bite’s Wee Sleep Out in 2018 – collectively raising over £100,000 and again in 2019.
The World’s Big Sleep Out trust was established by Social Bite’s Co-Founder Josh Littlejohn to bring the Sleep in the Park concept worldwide. What was born in Scotland is now being taken to the global stage. Social Bite was delighted to be a beneficiary and partner of The World’s Big Sleep Out; a global call to end global homelessness.
Will Smith, Dame Helen Mirren, some of the World’s biggest musicians and over 60,000 people throughout the world slept out under the stars to help those who have no other choice. Through the incredible dedication and support of the fundraisers, donors and event organisers the campaign was able to raise millions of dollars for charities helping those affected by homelessness and displacement. In addition to the money that was raised, the World’s Big Sleep Out created a moment of global compassion, shone a spotlight on political and public awareness of the issue, and began a movement towards sustainable systemic change in communities and cities across the world.