Social Bite brings dessert to The Pitt street food market

Social Bite’s pop-up will celebrate all things custard, with delicious desserts including crumble made with seasonal fruit and a choice of toppings served with hot or cold fresh custard. We’ll be a permanent trader and exclusive provider of desserts for visitors to the popular street food market at its new home in Granton. Alongside custard, customers will be able to pay it forward and donate towards the movement to end homelessness, providing food, homes, jobs and support.

Whilst Social Bite has a history of coffee shops in Edinburgh city centre, we’re no stranger to the Granton Waterfront. The Pitt is located opposite the Social Bite village, which opened in 2018 and has since supported 100 people out of homelessness.

The Pitt, owned and operated by not-for-profit community interest company, Granton Project CIC, is on a mission to create positive change in North Edinburgh. Social Bite is the third vendor to be announced for the market’s year-round opening in Granton this winter.

Mel Swan, Commercial Operations Director at Social Bite, said: “we’re excited to bring the Social Bite brand and our new dessert concept to The Pitt. There’s a lot of synergy between us – as well as our love of good food, we share their ethos of creating a supportive, community environment where people can flourish.

“They’ve welcomed us an established business with a new idea. We chose custard because it’s great hot, cold or frozen, and it works on its own, baked in a dessert, or as a side. We’ve got loads of great ideas that we can’t wait to bring to The Pitt’s devoted foodies, whether you pop along for pudding or want to pay it forward.”

Hal Prescott, Chief Executive of The Pitt, said: “with a number of exciting traders already confirmed, it’s amazing to welcome Social Bite, such a well-established social enterprise, to  the project. They’ve already made such a huge contribution to end homelessness and we firmly believe that this innovative collaboration will make a significant impact. And how exciting to have Britain’s first dedicated custard stall at The Pitt on the shores of Granton!”